
an ego boost for women who work up a sweat
Our products are crafted to be your confidence boosters, the catalysts that activate your inner EGO. Unleash a bold and unapologetic version of yourself with every use.
you should be obsessed with your hair
NO FUSS
When your hair care needs to get on your level. Practical, high-performing products that deliver results — a.k.a. nourished, effortless hair for days.
SHAMPOO + CONDITIONER
CLEAN FORMULA
Powered by nature and good vibes: just like you. With Clean at Sephora™ standards, you’ll never find us using sulfates, parabens, or phthalates.
SWEAT. BUST A MOVE.
FOR THE ACTIVE
From the weight room to the boardroom, your Ego is busy taking on the world. Post-gym or way past wash day, we’ll cover the hair.




an ego boost for women who work up a sweat